In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.
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In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.
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In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.
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Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses continuous product releases, a strict partner-only model, and how automation and AI are being used to speed up recovery and simplify complex operations.
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In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to track, how gaps in reporting develop, and what stronger financial visibility can unlock. The discussion also looks ahead, touching on exit readiness and how increasing private equity activity is shaping expectations for MSP performance and long-term value.
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In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are moving from treating AI as an add-on to embedding it at the heart of modern digital architecture. The conversation explores unified agentic systems, responsible AI at scale in regulated industries, and why deploy-anywhere, low-lock-in cloud strategies are becoming critical as organisations transition AI from experimentation to production.
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