Azlan to distribute Avaya

Azlan SDG, the value-added enterprise division of Computer 2000, is to distribute Avaya’s full suite of business collaboration and communications solutions in the UK, following the extension of an existing agreement between Tech Data Europe and Avaya.

The agreement enhances the availability of Avaya solutions to the UK partner community and enables Avaya to leverage the strong presence of Azlan SDG in the value-added reseller market to extend its reach in the channel. With immediate effect, Azlan SDG will be providing channel development and enhanced support services on Avaya’s full range of telephony, unified and visual communications solutions including Radvision, as well as the Avaya Networking portfolio for IP, wireless and next-generation networks.

Azlan SDG will put its considerable resources and expertise to use to recruit and enable additional enterprise and mid-market partners who can take advantage of Avaya’s strong reputation and product innovation.

It will provide specialist service and support for Avaya partners underpinned by an expanding team of Avaya channel veterans with extensive experience in taking the vendor’s solutions to market.

Paul Eccleston, MD EMEA at Azlan SDG, stated: “The addition of Avaya to the Azlan SDG portfolio opens up new potential for the channel to address the business communications needs of customers who wish to take advantage of the excellent performance, quality and innovation that Avaya solutions deliver. It will enable us to make use of both our specialist solution building capability and our un-paralleled partner network to develop new opportunities for growth.”

Thomas Veit, Senior Director, EMEA Distribution Channel at Avaya, commented: “Azlan already have a proven track record of value added distribution for Avaya on an EMEA wide basis. The integration of the SDG business division into Azlan in the UK created an opportunity to extend Azlan into this territory. The joint Azlan SDG business has all the key skill sets we are looking for to drive the UK business into further growth.”

Azlan SDG is preparing a full support and on-boarding programme and will be running a number of workshops and training sessions for both established and new Avaya partners. It will be helping them to take full advantage of the Avaya Partner Program and ensure that all resellers are fully equipped to take all Avaya technologies to market effectively.