SuMo goes gaming on Salesforce

Sales people are, by their very nature, competitive individuals so the idea of using game-playing models to increase their sales potential is not exactly new. But the complexity and sophistication of gamification technologies that are possible in the digital world are opening up new possibilities for its application.

And as CloudApps has discovered, it is an ideal adjunct to the primary tool now used by sales people around the world – CRM systems. In the majority of cases that means Salesforce.com, of which CloudApps is a partner.

The company specialises in delivering increased business performance by enabling employee behavioural change. And, with the latest version of its SuMo for Salesforce application, enhanced gamification capabilities have been incorporated that are intended to further motivate increased CRM user adoption and engagement levels.

This approach helps staff to deliver to their businesses increased data quality levels; individual user performance tracking and coaching, and CRM process optimisation.

The latest version has expanded SuMo onto mobile devices, making it easier to access the application from anywhere at anytime. It also provides a cleaner and tighter integrated user interface, the full integration of Chatter to facilitate social interactions, and the new and easy-to-use competition wizard which will allow Sales, Service & Marketing leaders to create both team and individual competitions, tapping into drivers that motivate the workforce.

“SuMo for Salesforce 4 allows organisations to take the use of game mechanics to the next level,” said Peter Grant, CEO, CloudApps. “Using the competitions wizard, businesses can quickly tap into the motivations of employees and stimulate any behaviour. By making the app truly mobile and with the new user experience, we can keep CRM adoption at the forefront of employees’ minds and cater for the high quality input of valuable data, such as details for sales leads. This mobile capability enables SuMo to constantly drive employee behavioural change and reinforce the correct behaviours that will allow people to power business performance improvement.”

The new SuMo Mobile App is downloadable from the App Store and allows users to interact with data even when there is no Internet connection available. This mobile capability means employees can stay connected with best practice behaviours at all times. It is available through the salesforce.com `Salesforce1’ mobile client, providing access to both CRM data and SuMo competitions, rewards and leader boards from one place. This means employees that are on the road can easily keep in touch with their performance.

The Chatter Profile App uses the Salesforce.com Chatter style guide, meaning SuMo can deliver a tightly integrated user experience. The goal is to make SuMo an intuitive and social application extension to the core CRM and Chatter capabilities. This seamless user interface allows organisations to increase CRM user adoption and accelerate the achievement of business KPIs by delivering game mechanics to reward and recognise employees for best practice CRM performance.

SuMo Competition Wizard is designed to provide an easy-to-use way to build competitions that allows sales, service and marketing managers to create both team and individual competitions. The wizard gives organisations complete control over the creation of highly targeted competitions, including long lasting group competitions that feature levels and short, sharp competitions focused on motivating a specific set of behaviours.

To allow individual organisations and departments to further tailor SuMo to their own needs, the latest version extends the customisation capabilities by offering the SuMo API, allowing each client to customise the User Interface according to their own preferences.

CloudApps will be showcasing SuMo at the Salesforce1 event in London on May 22nd as a Platinum sponsor. CloudApps gamification experts will be on hand to present the new features and benefits to attendees.