“Today, every company is an Internet company, and in the UK, we’re seeing an increase in companies moving to growth and emerging markets to expand business. The more a business relies on the public Internet to provide the best end-user experience for its global customers, the more effective and actionable Internet monitoring is required. But the Internet is an inherently unpredictable and complex space,” said Paul Heywood, VP and EMEA Managing Director, Dyn. “Internet Intelligence allows companies for the first time to monitor, alert and plan for their complex Internet Infrastructure from a single platform.”
For UK companies, there is an abundance of cloud providers in region, making the end-user experience for local customers second to none. But how do UK companies choose their cloud providers? Do they take into account performance outside of the UK? As more and more UK companies target customers in emerging markets, like Brazil, Russia, India and China they must use intelligence when planning their infrastructure. Previously, such insight was impossible. Internet Intelligence is a game changer.
Internet Intelligence is a vendor-agnostic SaaS offering that shows a company’s full global cloud provider, Content Delivery Network (CDN) and data centres on one dashboard, allowing IT executives to see how real-time availability, reachability, and performance issues impact their own customers. By alerting issues directly in the dashboard or via email, companies of all sizes and IT sophistication can quickly isolate and fix small issues before they become costly problems.
“Distil Networks blocks malicious bots from disrupting many of the world’s top websites. To keep companies safe, we need visibility and continuous monitoring of key peering relationships and providers that our customers use,” said Engin Akyol, CTO of Distil Networks. “Dyn’s Internet Intelligence goes beyond anything else on the market because it pinpoints the exact location of an external network issue and allows us to mitigate the situations before they become larger problems.”
For example:
? Availability -- An hour of downtime costs the average business $163,000. For a large enterprise, like a consumer streaming movie service, it’s estimated that a recent 42-minute outage cost in excess of $500,000. Internet Intelligence detects outages and performance problems and directs how to reroute traffic so the effect is minimised or unnoticed for customers.
? Reachability -- Just because a company’s infrastructure is reporting that it is available, this doesn’t mean that customers can reach it. Reachability - whether customers can actually reach your Internet assets - needs to be monitored. In cases where a business is using a single cloud instance, an outage or failure will have a detrimental impact on reachability - and unless businesses are monitoring their reachability and mitigating for failures, they have little choices for rerouting if a disruptive event occurs.
? Performance -- Many businesses use CDNs to accelerate web page load. Amazon calculated that a slowdown of just one second can cost $1.6 billion in sales per year, 7 percent of annual revenue. Businesses need to quickly recognize Internet inefficiencies and outages to avoid accumulating latencies. II’s real-time dashboard alerts companies when routes rise above expected traffic thresholds for cloud providers, CDNs and data centres to find the root cause of the issue. For CDNs, II also ranks a company’s selected CDN against others so they can choose a better option if available.
"The recent outages at AWS East and Skype remind us that all Internet assets are vulnerable to variability, and downtime and poor performance can be very costly," said Robert Mahowald, IDC VP Cloud and SaaS. "Dyn's Internet Intelligence offerings allow companies to have constant vigilance and employ self-healing Internet Performance strategies that can mitigate the risk of the dynamic Internet."
