Datacenter.com unveils global Channel Partner Program

Datacenter.com launched its on-demand, month-to-month colocation subscription model - called Start Direct Cabinets - at the end of 2017 to cater to the flexibility needs of cloud-oriented companies with dynamic operations and/or hybrid IT infrastructures in place. Now, Datacenter.com brings its highly flexible, cloud-neutral colocation model to the channel of CSPs, MSPs, systems integrators (SIs), IT distributors, IT consultancy firms, and other types of business partners interested in offering colocation services to their clients or referring them to Datacenter.com.

Data Center Amsterdam

“Channel partners selected by Datacenter.com will be able to benefit from our significant investments in state-of-the-art carrier-neutral data center infrastructure as well as our competitive price levels,” said Jochem Steman, CEO of Datacenter.com. "Initially, the program will be available from our brand new AMS1 facility in Amsterdam, the Netherlands, but soon our portfolio of facilities as well as the program will be expanded into other areas around the world - as we’ve planned a fast rollout of carrier-neutral data centers in strategic markets worldwide. The 54.000 square feet facility in the Amsterdam South-East business district is highly secured and outfitted with enterprise-grade amenities such as redundant N+1 cooling units, 2N power and 2N water supply. Next to that, we’ve used indirect adiabatic cooling technology to maximize energy savings, while the facility is certified as compliant for all relevant data center management regulations.”

Datacenter.com’s Channel Partner Program provides a range of benefits for channel partners tailored around the capabilities and requirements of each type of partner. The partner program comes in four flavors catering to the various need and requirements of different types of channel partners:

·      Lead/Referral Generation – Channel partners may collaborate with Datacenter.com by referring leads, no substantial data center services knowledge is required. The more accounts referred to Datacenter.com, the higher commission percentage partners will receive. The referral partnership is non-exclusive, meaning that partners are allowed to refer their colocation services leads to others as well. Besides that, there are no limits being set to the total number of referrals.

·      Reseller Partnership – Designed for ‘easy selling’ as the carrier-neutral and cloud-neutral data center infrastructure delivered has an enterprise-grade, ultra-low pPUE figure of 1,04 and there are no long-term contract commitments involved, Datacenter.com offers its reseller partners the opportunity to add new ‘easy’ revenue streams to their portfolios. This type of partnership is typically aimed at IT services partners including distributors who may consider themselves knowledgeable in the field of IT in general or in specific areas.

·      Solution Integration Partnership – This channel program option is built to help enable IT service providers maximize revenue streams by incorporating Datacenter.com’s enterprise-grade, flexible colocation services with month-to-month contracts into their own services offerings. Cloud service providers (CSPs), managed service providers (MSPs) and systems integrators (SIs) are enabled to seamlessly integrate Datacenter.com’s colocation services into their own (hybrid) services offerings.

·      Elite Partnership – This program option provides partners the opportunity to collaborate with Datacenter.com on an equal basis and utilize Datacenter.com’s co-branded sales & marketing enablement to drive opportunities that are closed together. Datacenter.com offers these types of partners dedicated technical resources to help them design customized solutions for their customers. Also included are sales & bid management support, for example. Marketing opportunities embedded include site visits, joint press releases, and much more.

“The Datacenter.com Channel Partner Program is designed to further expand our reach, but it’s a unique colocation offering we are sharing with our partners so it’s really providing a win-win,” added Mr. Steman. “Our Start Direct Cabinets with flexible, month-to-month colocation contracts; our ultra-low thus highly energy-efficient PUE; our strategically located and highly connected data centers in fiber-dense areas, starting in Amsterdam; not to forget a solid brand name and an organization that’s managed by long-time Internet veterans; these characteristics delivered by Datacenter.com all add up to a really unique offering. We’re convinced that the Datacenter.com channel program will enable easy and lucrative selling for partners signing up to this program.”