The Veeam 2020 Data Protection Trends Report surveyed more than 1,500 global enterprises to understand their approach toward data protection and management today, and how they expect to be prepared for the IT challenges they face, including reacting to demand changes and interruptions in service, as well as more aspirational goals of IT modernization and DX.
“Technology is constantly moving forward, continually changing, and transforming how we do business – especially in these current times as we’re all working in new ways. Due to DX, it’s important to always look at the ever-changing IT landscape to see where businesses stand on their solutions, challenges and goals,” said Danny Allan, CTO and SVP of Product Strategy at Veeam. “It’s great to see the global drive to embrace technology to deliver a richer user experience, however the Achilles Heel still seems to be how to protect and manage data across the hybrid cloud. Data protection must move beyond outdated legacy solutions to a higher state of intelligence and be able to anticipate needs and meet evolving demands. Based on our data, unless business leaders recognize that – and act on it – real transformation just won’t happen.”
The Criticality of Data Protection and Availability
Respondents stated that data delivered through IT has become the heart and soul of most organizations, so it should not be a surprise how important “data protection” has become within IT teams, including not just backing up and restoring data, but also extending business capabilities. However, many organizations (40%) still rely on legacy systems to protect their data without fully appreciating the negative impact this can have on their business. The vast majority (95%) of organizations suffer unexpected outages and on average, an outage lasts 117 minutes (almost two hours).
Putting this into context, organizations consider 51% of their data as ‘High Priority’ versus ‘Normal’. An hour of downtime from a High Priority application is estimated to cost $67,651, while this number is $61,642 for a Normal application. With such a balance between High Priority and Normal in percentages and impact costs, it’s clear that “all data matters” and that downtime is intolerable anywhere within today’s environments.
“Data protection is more important than ever now to help organizations continue to meet their operational IT demands while also aspiring towards DX and IT modernization. Data is now spread across data centers and clouds through file shares, shared storage, and even SaaS-based platforms. Legacy tools designed to back up on-premises file shares and applications cannot succeed in the hybrid/multi-cloud world and are costing companies time and resources while also putting their data at risk,” added Allan.
DX and the Cloud
Enterprises know they must continue to make progress with their IT modernization and DX initiatives in order to meet new industry challenges, and according to this report’s feedback, the most defining aspects of a modern data protection strategy all hinge upon utilization of various cloud-based capabilities: Organizations’ ability to do disaster recovery (DR) via a cloud service (54%), the ability to move workloads from on-premises to cloud follows (50%), and the ability to move workloads from one cloud to another (48%). Half of businesses recognize that cloud has a pivotal part to play in today’s data protection strategy; and it will most likely become even more important in the future. For a truly modernized data protection plan, a company needs a comprehensive solution that supports cloud, virtual and physical data management for any application and any data across any cloud.
Allan concluded: “By already starting to modernize their infrastructures in 2020, organizations expect to continue their DX journey and increase their cloud use. Legacy solutions were intended to protect data in physical datacenters in the past, but they’re so outdated and complex that they cost more money, time, resources and trouble than realized. Modern protection, such as Veeam’s Cloud Data Management solutions, go far beyond backup. Cloud Data Management provides a simple, flexible and reliable solution that saves costs and resources so they can be repurposed for future development. Data protection can no longer be tied to on-premises, physically-dedicated environments and companies must have flexible licensing options to easily move to a hybrid/multi cloud environment.”
Other highlights of the Veeam 2020 Data Protection Trends Report include: