Many companies today are faced with enormous amounts of data they must be able to aggregate and analyse to help them improve sales and operations, reduce churn and increase profitability. The ability to access, understand and use that data effectively can be time consuming and expensive – especially for companies that lack ML and data science expertise. While companies recognise that data is the lifeblood of their business, they also understand that creating the appropriate architecture, running the algos themselves and intelligently and correctly routing the applicable data to the right business application can be incredibly difficult and costly.
The Datagran platform was created to help data savvy developers and growth hackers put business applications into production faster and accelerate their ML models to help sales and business teams boost sales and improve operations. It enables companies to maximise developer resources, lower costs and reduce technical complexity, with no coding required. Datagran clients can enhance collaboration between teams and technologies to ensure they work better together and empower their developers, even those with no ML experience, to easily understand all the data they have and how it powers their critical applications and workflows.
“The current economic climate has placed even more pressure on businesses to control costs, maximise resources and quickly launch new value-add products to market – but they cannot do that if they lack the technical savvy and skillset to read, organise and analyse their data,” said Carlos Mendez, CEO, Datagran. “The Datagran platform gives our clients the power and benefits of data science they need to strengthen their existing development teams and allow them to create the machine learning models they need themselves, without additional coding and without having to go outside the team for support. Our team has been focused on machine learning since our inception, and we continue to work closely with our clients to provide them the functionality they need to easily harness the power of their data to improve their algorithms and feed their most critical business applications.”
Datagran’s simple to use drag and drop features eliminate manual processes and the need for developers to write their own algorithms, code or APIs to connect different tools and applications, significantly reducing cost and time and increasing the lifetime value of those applications. The company has also introduced Datagran Academy, an online educational academy to help Datagran clients who are not machine learning experts or data scientists understand how to use the Datagran platform to easily deploy their own algorithms.