Nebula sends ESG call to arms to channel community

Disrupting the status quo is no longer an option; it's a necessity for channel players aiming to unlock the full potential of business advantages that ESG strategies can deliver.

This is according to the latest report from technology channel services company, Nebula. In its latest report ESG Unwrapped: Building a Sustainable Channel Community, the company assembled a group of sustainability experts from across the technology sector who called for channel players to redefine their approach to sustainability to make a more tangible and collective impact.

The report highlights the limitations of traditional guarded conversations, cutthroat competition, and isolated ESG strategies, emphasising that they hinder organisations from fully embracing the substantial benefits that ESG offers. Instead, the Sustainable Technology Activists in the report cite collaboration, co-opetition and knowledge sharing as crucial ingredients for ESG success.

“It’s great that so many channel organisations have ESG strategies in place,” said Richard Eglon, CMO, Nebula. “However, we need to break free from traditional channel business rules and become more aligned, working together to form sustainable, ethical value chains in the technology sector.”

Oliver Mason, Managing Director, at IT lifecycle solutions company KOcycle, said: “Collaboration and communication are vital when we talk about maximising the impact of an ESG strategy. Ideas that best serve the planet and the people within it should not be seen as USP's, but as knowledge that can be shared to drive awareness.”

Jenny Latimer, Head of Alliances and Operations at Highgate IT Solutions, said: “We have a unique opportunity where competitor status can be thrown aside and we can work together to make a difference in the world, for our generation and generations to come. Now is the time for collaboration and support - what do you want your legacy to be?”

The report, which was released recently, also acts as a guide for SME businesses to kickstart their ESG strategy. Broken down into three chapters, the report explores the advantages of ESG and how it drives revenues, gives relevant legal considerations for the channel community, and includes a comprehensive 10-step guide to start the journey.

“We know it’s hard for SME companies to even know where to start with ESG. There’s so much jargon and confusion around the topic, and with no real framework set up by the government, we think there’s a need for reliable, trusted information about the best route to success. That’s why we gathered some of the key experts in the field of ESG and produced this report,” said Eglon.