John Hall, Managing Director Colocation, Proximity Data Centres, explains the company’s strategy as it builds out a network of 20 or so regional, or edge, UK colocation data centres. With the halfway point already in sight, he is confident that the company’s business model is an attractive proposition for a variety of customers. John also shares some fascinating insights as to how he sees the data centre industry developing over time, as it tries to reconcile increasing demand with its sustainability responsibilities.