Market forces behind Software Defined Storage create Channel opportunities

According to Barry Martin, co-founder and principal at The Mirazon Group, a DataCore value-added reseller for seven years: “The potential to increase sales with this program and technology is tremendous, but it offers much more. DataCore helps us rein in account control that too often in the past had been lost to storage hardware manufacturers. We can genuinely do the right thing for our clients, getting the most value from their prior investments, while introducing them to the most appropriate innovations going forward. The additional payback is fantastic customer retention.”

“For partners in the virtualization business, there’s no better market opportunity today than storage virtualization and software defined storage,” said Steve Houck, chief operating officer at DataCore Software. “Customers are solving the most complex IT challenges today by virtualizing their storage environments with SANsymphony-V, liberating themselves from proprietary lock in and finally virtualizing Tier-1 applications, implementing leading flash storage technologies and managing data across multiple storage vendors.”

Several transformational forces have made DataCore’s storage virtualization software a necessary competency for IT consultants. These include:
•???Heated interest in moving from hard-wired to software-defined data centers.
•???Quest for responsive virtualized storage infrastructures to fuel high-performance, Tier-1 applications.
•???Urgency to assimilate flash storage and SSDs into tiered storage networks alongside conventional disk systems on the floor and rented capacity in the cloud.
•???Insatiable requirements from clustered servers for continuous access to Big Data stores.

The company’s hardware-agnostic SANsymphony-V storage hypervisor platform paves the way for channel partners to immediately capitalize on these favorable market conditions. Furthermore, DataCore’s enhanced program builds on appealing characteristics which over the years have continually earned the company accolades in the reseller community. Three of those desirable attributes are:
•???Channel-only sales, eliminating direct sales conflicts altogether.
•???Conscious regard for regional coverage by authorized partners in order to avoid over-distribution.
•???Customized on-boarding program to rapidly close new business within the
VAR’s current client population.

Top-performing partners are invited to join the Partner Advisory Council, which meets bi-annually and has direct input into product development and joint business practices.