Maxta names storage industry veteran Vice President of Worldwide Sales

Velardi has been instrumental in helping technology companies develop successful sales plans and in scaling their businesses by assembling and leading top-tier sales teams. Velardi comes to Maxta from Vello Systems, where he held a Vice President Worldwide Sales position and helped accelerate its move into the Software Defined Networking (SDN) space. He has previously held vice president positions at Actona (purchased by Cisco), Powerfile (purchased by HLDS) and Infineta Systems (purchased by Riverbed), as well as various management roles at companies such as EMC, Veritas Software, Cisco Systems and IPL Systems. He received his B.S. at University of Rhode Island, College of Business Administration.

“We have worked hard to develop the ideal storage solution for a wide range of applications and industries and established a customer base that benefits from Maxta’s MxSP,” said Novick. “Steve has a proven track record of developing and executing channel and sales programs for enterprise storage companies and I’m confident that his experience and knowledge of the market will propel the company into its next phase of growth, increasing our partner base and accelerating revenue growth as we continue to roll out MxSP worldwide.”

MxSP is a hypervisor-agnostic implementation of enterprise storage for the virtual data center. It fully integrates with server virtualization at all levels from user interface to data management, while supporting all possible deployments of virtual data centers, including private, public and hybrid clouds. Through its software-only solution, Maxta turns standard servers into a converged compute and storage solution. This results in greater simplicity and economies over decades-old external storage arrays.