Internap advances Managed DNS

Internap has announced the next generation of its Managed Domain Name System (DNS) service, which leverages 24 points of presence (POPs) across four continents to prevent DNS bottlenecks and increase the reliability, velocity and flexibility of websites and Web applications. Internap’s enhanced Managed DNS service also includes automatic high availability failover to ensure that Web applications are always up and running.

According to analyst firm Aberdeen Group, a Web application delay of just one second can decrease page views by 11 percent, conversions by seven percent and customer satisfaction by 16 percent.[1] To prevent the damaging effects associated with poor Web performance, IT teams across industries that deliver time-sensitive, critical Web data – from e-commerce to ad-tech and financial services – need to ensure that their websites and Web applications are consistently meeting high levels of performance and availability standards. As Web applications become more complex and increasingly rely on data pulled from numerous domains, the DNS lookup process of resolving a host name to an IP address is often an overlooked source of latency. With DNS bottlenecks causing delays that can reach several seconds for non-cached domain name resolutions, and even downtime if the abundance of DNS lookups overpowers the name servers, organisations require a robust DNS solution.

“Organisations that rely on performance- and data-intensive Internet applications for any aspect of their business – from ad tech companies running real-time bidding platforms to e-commerce sites processing millions of transactions every minute – can least afford a poorly designed DNS. Too few name servers, insufficient geographic distribution or improper routing can impact latency and create downtime issues that directly impact their bottom lines,” said Steve Orchard, senior vice president and general manager of data center and network services at Internap. “Our newly enhanced Managed DNS helps to address our customers’ demands for the speed, reliability and uptime required to support today’s growing segment of large-scale Internet applications.”

Fundamental design choices like expansive name server distribution, global anycast and patented route optimisation technologies provide Internap’s Managed DNS service with superior availability and velocity, ensuring that DNS lookups don’t cause unexpected downtime or latency issues.

Key features include:
· Disaster recovery: Automatic High Availability (HA) failover ensures websites are available even if customers experience an outage. Managed DNS monitors Web resources continuously and, in the event of an outage, automatically redirects traffic to a configurable backup endpoint.
· Global reach: With 24 DNS POPs across four continents, DNS queries are quickly resolved at the appropriate name server. Internap’s global anycast ensures that website visitors get directed to the closest name server, thereby improving DNS performance and uptime.
· Enterprise account management: An enterprise portal makes account provisioning, user management and white labeling of DNS services easy.
· Integrated, route optimisation: A fully managed BGP network with Internap’s patented Managed Internet Route Optimization™ (MIRO) technology reduces default routing policy errors and improves resolution times.
· Flexible and fast configuration: An intuitive Web interface and customisable API provide the control and flexibility needed to get websites up and running quickly.
· Multiple record type support: Managed DNS supports A, AAAA, NS, MX, CNAME, TXT and SRV, enabling broad Web application compatibility.