“What the Zerto partner program allows us to do is to focus on our core business in the disaster recovery and business continuity market,” said Richard Wyn Griffith, Solutions Sales Director at Softcat. “The programme is simple and easy, delivering all the tools and support we need to ensure we can maximise all our opportunities and continue expanding.”
“We see our partners as a true extension of our sales team, and it’s a crucial part of our mission to ensure they have a seamless, educational and superior experience as members of the ZAP Program,” said Mariah West, Director of Partner Marketing, Zerto. “The new elements we’re announcing today continue to help us exceed these goals, offering partners a first-rate program that consistently receives high marks from partners.”
The new ZAP Program also allows channel, cloud or alliance partners to access marketing, training, rewards and resources. These program enhancements build on Zerto’s commitment, since 2012, to sell 100 per cent through the channel while remaining a trusted technology partner that drives rich new opportunities and embraces disruptive routes to success such as disaster recovery as a service (DRaaS).
The New Zerto Alliance Partner Program
Newly introduced tools and resources are designed to drive profitability, predictability and collaboration between Zerto and its global partners, including:
Unified Partners with Equal Rewards:
· The ZAP program allows Value Added Resellers (VARs), Systems Integrators and Cloud Service Providers to choose their business models and work under one unified partner program, simplifying training and incentive programs
· Unified program provides rewards for value, not just volume, offering benefits in lower volume markets to help partners build their business
Exceptional Simplicity:
· Membership levels with clear requirements and rewards across sales, training and marketing agreements regardless of partner type
· Streamlined ZAP Portal providing comprehensive, round-the-clock access to sales, marketing and technical resources
Next-Generation Training and Engagement:
· On-demand, online training at no cost that makes it easy for sales and technical professionals to achieve certification in hours versus days or weeks
· Focused engagement for next-generation channel partners, including gamification and rewards for completing deal registration, training and other goals
· Management tools available with the launch of Zerto Virtual Replication version 5.0, including:
o A new mobile application for remote administration from anywhere
o Role-based provisioning and management designed for cloud service providers
In addition to its 100 per cent channel model, Zerto also works closely with the channel as business partners. Partners provide input on the direction of the product, company and program through the Zerto strategic Advisory Board. They can also join a beta product program to deliver critical feedback on new software solutions during development.
“Alongside our products, the partnerships we have forged with the channel, CSPs and technology providers are vital to the success and continued innovation for virtual replication and disaster recovery,” said Kedem. “The ZAP Program gives us a way to reward and support our partners around the globe to maximise their reach and ensure they provide the best data management and business continuity products and services to their customers.”
