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Providers today are dealing with an ever-changing set of buyers, evolving customer demands and a growing list of emerging technology such as the Internet of Things (IoT), next-generation edge computing and cloud computing. Each of these categories pose both an opportunity and a threat to the colocation segment, and the survey results speak to how each is viewed by colocation end users in terms of adoption and importance. With 62 percent of those surveyed saying they have moved IT applications out from colocation data centres and into public cloud within the last two years, colocation providers must look to find ways to entice new and existing customers to consider colocation as a viable option for their businesses.
“Whether they deliver the services themselves or via partners, successful colo providers are increasingly broadening their service offerings,” said Rhonda Ascierto, Research Director, 451 Research. “Our research identified several value-added services that align with colo customers’ changing needs.”
It became clear throughout the research that there are many ways to gain and maintain competitive advantage amongst other hosting options. With 82 percent of respondents saying it was either very or somewhat important that cloud services are hosted in the same data centre as their colocated IT infrastructure, colocation providers can turn what may seem like a threat to the segment into an opportunity. Many additional statistics within the report offer opportunities for providers to set themselves apart from their competitors.
· 65 percent of customers surveyed said they would be more willing to use a provider that had data centre infrastructure management (DCIM) deployed. Other technologies such as lithium ion batteries, on-demand prefabricated modular (PFM) capacity, and direct cooling also resonated strongly with customers.
· 82 percent of respondents said they were interested in using more remote-hands services from their colocation provider to track or monitor the work being done via an online portal. For providers, this presents an opportunity to either expand or introduce new services and open up revenue opportunities for their business.
The conclusions of this analysis allow colocation providers to understand their target customer’s capacity and service requirements and make informed, prioritized choices around the latest technologies to provide visibility, transparency, redundancy, flexibility and cost reduction. The most successful colocation operators will ensure all of these customer questions and requirements are addressed to ensure they are in a position to take advantage of the 64 percent of customers who said colocation will play a role in their data centre strategy during the next two to three years.
