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M-Cube, the In-Store Digital Engagement solutions leader, has worked on Dolce&Gabbana Casa’s latest project, with the opening of its first boutique dedicated to interior design at Corso Venezia 7 and at Via Durini 23 in Milan.
M-Cube has collaborated on the store’s design at the Corso Venezia 7 location by designing and installing the immersive room. The room recreates the fashion house’s four emblematic and iconic themes: Leopard, the Sicilian Cart, Zebra, and Mediterranean Blue.
Using animated images, expressive videos, scenic element transformations, interactivity, worlds built with a surreal mix of settings and performers, and visual characteristics inspired by the fashion collections, the Corso Venezia 7 boutique immersive room creates an innovative experience for the consumer, allowing them to completely immerse themselves in the world of Dolce&Gabbana.
It is an all-encompassing customer experience that was made possible by the Dolby audio system and the room’s dimensions comprised of two spacious atmospheres. The first room is 2.5m x 3.75m while the second is 3m x 3.75m. Both are 2.5m high for a total of 71,875 m2 of installed LED.
“Digital [experiences] are becoming increasingly vital to meet new consumer demands and support retailers in their internal process improvements,” Leonardo Comelli, M-Cube Business Director remarked. “It’s no coincidence that online and offline integration is vital to elevating and centralizing the customer experience. Stores are increasingly becoming places where emotions must be fully expressed. Immersive rooms, digital mirrors, touchpoints, smart tables, and multiple installations that are found in stores are highly advanced devices that are capable of evoking the consumer’s empathy and emotional participation. I’d like to thank Dolce&Gabbana for choosing to partner with M-Cube: the immersive room that we created is the emblem of how digital tools can give life and portray emotions.”
