Assured Data Protection launches in the Middle East

Assured Data Protection has launched its cyber recovery and fully managed backup services into the Middle East, backed by Rubrik, the Zero Trust Data Security™ Company. As part of the launch, Assured has signed a strategic distribution partnership across the Middle East region with Mindware, a leading value-added distributor (VAD) in the Middle East and Africa. The partnership will benefit partners and companies across the region, providing them with leading-edge backup and cyber recovery capabilities as a managed service, at an affordable price.

Assured works directly with customers, MSPs and the reseller community to ensure that businesses can protect and recover their critical data and operations in the event of outages, natural disasters, ransomware, and cyber-attacks. Assured customers and partners receive a fully managed Rubrik service from design and implementation through to recovery and daily proactive support. Rubrik’s Zero Trust Data Security™ helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications.

Rob Mackle, EMEA Managing Director, Assured Data Protection, said, “Rubrik offers an outstanding immutable cyber recovery technology, combined with our industry leading 24/7/365 managed service, we are the perfect partner to help organisations that need cyber resiliency in the face of the increasing cyber threat landscape. We’re excited to deliver our innovative disaster recovery solutions through Mindware’s channel partners to every business that needs it in the Middle East. We see Mindware as a great partner to help establish our brand in the region. Our launch into the Middle East is another important step forward in our ambitious growth plans for 2024 and beyond.”

The new partnership between Mindware and Assured also addresses the growing demand among Middle Eastern organizations for channel support in navigating complex data sovereignty and privacy regulations, along with their disaster recovery and immutable backup needs. This collaboration will establish local data centres to help clients manage data sovereignty issues and minimize latency in data transfer, enhancing operational efficiency and security.

Ehab Adel, Business Unit Manager, Mindware, said, "We are thrilled to partner with Assured, the first and largest global Rubrik MSP, to deliver an unparalleled 24/7/365 fully managed service that guarantees robust cyber resilience for our channel partners. This strategic alliance greatly strengthens our data protection and managed services portfolio, reinforcing our position as a key player in helping organizations swiftly recover from cyber threats, including ransomware. With Assured, we can now provide a more flexible and cost-effective approach to deploying Rubrik solutions for businesses of all sizes."

Ghazal Asif, VP, Global Channels & Alliances, Rubrik said: “As a leading MSP of Rubrik technology, we are proud to support Assured’s new expansion into the Middle East and welcome its new partnership with Mindware. Having seen firsthand how strong a Rubrik and Assured proposition is for customers, organizations in the Middle East will now have the best of breed solutions to be cyber resilient in the face of an ever-evolving threat landscape.”