The award recognises Arrow’s ability to innovate and develop technologies and programs that, through their channel partner relationships, enable end-customer companies to succeed in digital transformation and future-proof their businesses.
The award forms part of the global Equinix Partner Awards program which celebrates excellence in sales, marketing, solutions, social impact and sustainability. This category highlights the importance of distribution in Equinix’s channel strategy and its role in advancing digital infrastructure through strong engagement and collaboration.
Arrow onboarded Equinix at pace and developed messaging tailored for 12 countries across EMEA. The company’s understanding of go-to-market planning supported a coordinated approach to launch, recruitment and enablement. Activity was backed by executive alignment, sales and technical support, and marketing input across the region. This structured and consistent effort helped raise awareness, engage channel partners and build momentum.
Mike Worby, head of strategic alliances for Arrow’s enterprise computing solutions business in EMEA, said, “We are pleased to be recognised as the Equinix EMEA Distributor of the Year. This award reflects the commitment of our teams across the region. Together with Equinix, we have supported our channel partners in accelerating digital transformation through scalable, AI-ready, multi-cloud infrastructure. Arrow remains committed to expanding its cloud-first initiatives and sustainability-driven solutions with Equinix, continuing to empower channel partners and customers to thrive in an increasingly digital world.”
Equinix provides a globally interconnected portfolio of high-performance data centres that enables secure, reliable access to cloud, network, and IT service providers. Its technology underpins digital infrastructure by facilitating low-latency, scalable, and resilient interconnection between businesses, partners, and ecosystems across the globe.
“Distribution plays a key role in our channel model, and Arrow has shown strong leadership within our partner ecosystem”, said Johan Arts, senior vice president of sales, EMEA, Equinix. “Its launch and enablement activity had a significant impact, with tailored messaging delivered across 12 EMEA countries. Arrow’s sales, technical, support and marketing teams consistently helped partners understand and deliver Equinix’s value, supporting the modernisation of IT infrastructure and driving real business outcomes.”
This recognition is part of the global Equinix Partner Awards program, which celebrates excellence in sales, marketing, solutions, social impact, and sustainability.
