Pure Storage rebrands to Everpure amid acquisition of 1touch

Pure Storage has undergone an evolution by rebranding itself as Everpure. In tandem with this, Everpure has also made the decision to acquire the data management firm 1touch, further enhancing its portfolio and market standing.

Historically focused on flash storage systems, Everpure offers hardware solutions and software-defined storage packages available through subscription, along with disaster recovery as a service.

The rebrand and acquisition expand its portfolio of cloud data management services. 1touch, which serves highly regulated organisations such as BNP Paribas and NatWest Group, adds to Everpure’s data management capabilities.

The integration of 1touch into the Everpure framework is set to strengthen its capabilities. By adding data discovery and semantic context functions, Everpure aims to streamline data processes across various environments—from SaaS solutions to edge computing. This approach seeks to ensure that enterprise data becomes inherently AI-ready, empowering organisations to derive actionable insights with efficiency.

Everpure's platform, enriched by 1touch's innovative offerings, aims to help businesses convert raw data sets into meaningful intelligence. The initiative aims to improve how organisations manage data and use it to support decision-making in AI-driven environments.

As Everpure prepares to begin trading under its new name on the New York Stock Exchange come 5 March 2026, the company remains committed to its foundational ticker symbol, NYSE: PSTG. The financial specifics of this acquisition remain undisclosed, though industry observers anticipate compelling benefits arising from Everpure's refreshed market approach.

In essence, Everpure’s rebranding and acquisition strategy represents a shift toward a future where cloud data management is more integrated and designed to support AI capabilities.