Alex Hoff, Co-Founder and Chief Strategy Officer at Auvik, discusses the results of the company’s recent IT Trends 2024 Industry Report, which explains how the ongoing skills shortage is shaping IT investment decisions, with increased automation and outsourcing two key trends, alongside continued cloud and security spending. Alex also highlights the disjoint between the C-Suite and IT practitioners when it comes to identifying and addressing IT challenges and opportunities, sharing some great insights as to the best way forward for both MSPs and their customers.