Elevating MSP support: becoming trusted advisors in a complex IT landscape

Friday, 27th March 2026 Posted 1 hour ago in by Mike Hewitt

Antoine Jebara, Co-Founder and GM of Channel & Alliances at JumpCloud, explores how managed service providers can move beyond transactional roles to become true business partners. He dives into practical strategies for helping clients adopt AI, streamline workflows, unify identity and device management, and balance security with productivity in increasingly hybrid and complex environments.

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