Omnichannel is the only option

Adyen’s Unified Commerce Index finds that UK shoppers who spend with retailers across multiple channels spend 15 percent more per transaction, and shop twice as often.

6 years ago Posted in Digital Business

New data released by Adyen, the payments platform of choice for many of the world’s leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Index analyses data across its global payments platform, which processed €159 billion in transactions in 2018.

Providing a seamless omnichannel experience represents a significant opportunity for retailers to grow their market share. The data shows that omnichannel shoppers, who regularly buy from a retailer both online and instore spend 15 percent more per purchase, than those who shop just on one channel.

The report also shows that providing a positive omnichannel experience boosts loyalty as those that shop with retailers both online and offline spend twice as often as single channel shoppers.

Globally, the impact of omnichannel retail is even higher, with those who shop across multiple channels spending 30 percent more per purchase.

According to Adyen’s data, four in five single channel purchases globally are made in-store, with 20 percent completed online. However, for omnichannel shopping, 60 percent of purchases are made in-store.

Myles Dawson, UK Managing Director of Adyen comments:

“Debate continues to rage on about whether online shopping is killing retail – but actually it’s a symbiotic relationship. Those retailers that create the seamless link between the online and offline channels will prosper.

“What matters most is creating an experience that gives your customers the opportunity to choose. The data shows that if you do, your customers will spend more, and make purchases more often. Online channels will help drive footfall to physical stores and vice versa.”

Omnichannel is the only option

Adyen’s Unified Commerce Index finds that UK shoppers who spend with retailers across multiple channels spend 15 percent more per transaction, and shop twice as often.

The complex patterns of cyber threats in Q4 2025

1Password expands partner program to meet identity security demand

AI orchestration: the strategic shift in enterprise operations by 2026

ServiceNow amplifies enterprise AI with Claude integration

Alteryx expands Google Cloud partnership for AI analytics

Mitsubishi Electric expands into OT cybersecurity

TELUS and RingCentral integrate AI capabilities into Business Connect

LINX records peak traffic during major sports events