Advania UK strengthens leadership with key appointments

Advania UK strengthens its leadership team with the appointment of Sabrina Harris as CFO and Tara Allison as CMO.

  • Thursday, 2nd April 2026 Posted 6 hours ago in by Sophie Milburn
Advania UK, part of Northern European IT services provider Advania Group, has expanded its leadership team with the appointments of Sabrina Harris as Chief Financial Officer and Tara Allison as Chief Marketing Officer. These appointments form part of the company’s ongoing development in the UK market.

Since establishing a presence in the UK in 2021, Advania has grown its operations and service offering. This growth has included acquisitions such as Servium and CCS Media last year. The recent leadership appointments align with the company’s focus on performance, market presence, and customer relationships.

Sabrina Harris joins from BT, where she held several senior finance roles, most recently working in commercial finance with global teams and complex customer contracts. She has experience in areas including profitability, financial governance, and supporting large-scale transformation in technology-focused environments.

Tara Allison brings more than 25 years of experience in B2B technology marketing. Her background includes work in brand development, demand generation, and commercial marketing impact. She previously held the position of marketing lead at Trend Micro across the UK and Ireland, where she worked across brand, demand generation, and sales alignment.

These appointments contribute to the company’s ongoing development in the UK, with a focus on operational performance and market engagement as Advania continues to evolve its presence in the region.
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