Through a mix of analytics tools, physical sensors and digital marketing assets such as displays or beacons, Beabloo enables retail merchants to communicate efficiently, understand consumer behaviour and configure their points of sale in order to maximise ROI, improve the shopping experience and use resources more efficiently. Beabloo's solution is implemented by leading brands including Sainsbury's, Shell, L'Oreal and Mango.
To deliver premium service to its customers, Beabloo must analyse ever-increasing volumes of data daily to understand customer behaviour. This data is then used to highlight opportunities, drive sales and measure return on offline advertising. A flexible, enterprise-grade data platform like HDP with the ability to scale quickly and effectively is absolutely critical to the Beabloo business model.
"Understanding real-world customer behaviour has become the recipe for success, and to do this effectively, you need data," said Chris Harrington, chief architect of infrastructure at Beabloo. "As our business grew, we knew we needed a scalable open data platform to analyse offline raw data at scale to enable our customers to take the advantage of analytics tools and techniques previously only available to online businesses. Hortonworks has been instrumental in allowing us to bridge the gap between online and offline domains, and enabling us to provide cutting edge customer analytics in a cost effective manner."
Beabloo uses HDP to support data collection, processing raw sensor data and analysing outputs from the data warehouse with significantly more flexibility, scale and reliability than had previously been possible. Merchants benefit from the intelligence and insight trapped in the data via daily dashboards with heat maps, detailed zone analysis, and personalised KPIs by needs of objective comparisons.
"Beabloo uses HDP to deliver meaningful, reliable and cutting edge analytics to its customers," said Andy Leaver, vice president of international operations at Hortonworks. "Our customers' success demonstrates that the world's leading digital marketing firms are partnering with Hortonworks to remain at the forefront of customer service innovation."
