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“Formula One as a sport is a combination of the highest performance, sharpest technology, and most collaborative teamwork. As such, it is similar to what many of our customers need to embrace for a successful digital transformation,” said Thomas Been, chief marketing officer, TIBCO. “The nature of data and digital are continuing to change the Formula One sport, from design and collaboration, to strategy and real-time decisions. This sets a great example for any company looking to transform and lead with digital technology. We’re very proud to empower the Mercedes-AMG Petronas Motorsport team with our TIBCO Connected Intelligence Cloud platform, helping them leverage unique insights to make critical decisions that improve all aspects of their operation.”
TIBCO technology allows the team to access and visualize gigabytes of live and historical data, which are crucial in making live-time strategic decisions. Mercedes-AMG Petronas Motorsport is collaborating with TIBCO on advanced analytics to glean insights from TIBCO’s visualisations, helping them make informed decisions, both at the factory and during the race. The TIBCO Connected Intelligence Cloud platform provides the foundation for this analysis, with the help of a team of TIBCO data scientists, through its Systems of Insight solutions.
“Winning a Formula One race takes more than a fast car; it is man and machine working together,” said Toto Wolff, team principal and chief executive officer, Mercedes-AMG Petronas Motorsport. “We continuously find ourselves driven by each other as a team, whether that’s the motivation of the drivers to win on track, our engineers working in the factory to test every possible race scenario, or innovative partners like TIBCO who take our work to the next level with advanced technology. TIBCO’s sophisticated solutions provide our team with visual data about the car’s performance that clearly distinguishes relevant information from the rest. We’re excited to expand our partnership and are motivated to keep winning in 2018, on and off the track.”
